News

Corporate Announcement

Embarking on A New Era!

21/02/2025

Ainsworth Game Technology (AGT), an icon in the Asia-Pacific (APAC) gaming industry for 30 years, is thrilled to embark on “A New Era” in 2025. Building upon its rich legacy, AGT unveils the next-generation RAPTOR™ dual-screen cabinet with an exciting, on-trend portfolio of games, signalling a bold new chapter in its history.

Since its inception in 1995, AGT has been dedicated to quality and creativity, cementing its reputation as a trusted partner in the gaming industry. As Ainsworth steps into its fourth decade, the company is introducing a fresh strategy aimed at enhancing player engagement and operational success:

  1. Advanced Cabinet Design: AGT is introducing its new RAPTOR™ cabinet to the APAC region. Designed to deliver an unparalleled gaming experience, the RAPTOR™ combines ergonomic comfort, striking aesthetics, and exceptional audiovisual performance. Highlighted by a distinctive cylindrical display for player tracking and an above-monitor cylindrical speaker for immersive sound, the cabinet features market-leading triple 32-inch monitors, complemented by an 18.5-inch touchscreen button deck equipped with twin bash buttons. This innovative design enhances player engagement while meeting operators' requirements for durability and operational efficiency. The RAPTOR™ cabinet also includes an eye-catching LED lighting package and premium surround sound for a truly captivating gaming experience.

  2. Innovative Game Portfolio: AGT’s game development approach for 2025 focuses on simplicity and trending mechanisms, including “Cash on Reels,” “Hold N Spin,” and “Credit Collection,” aimed at capturing market interest and aligning with player preferences. The product offerings are further diversified by emphasizing Stand-Alone Progressive (SAP) products to reduce reliance on single-game brands, enhancing portfolio resilience. The RAPTOR™ debuts alongside an impressive lineup of five new game families, led by Year of the Snake™, Eagle Riches™, and Nugget Hunter™, with Dragons Treasure™ and Fortune Bull™ launching soon after.

  3. Strategic Leadership Renewal: AGT has restructured its Australian Sales and Studio management team as part of a strategic initiative to drive innovation, enhance operational efficiency, and build stronger partnerships within the gaming industry.

The company's renewed focus emphasizes collaboration with operators to deliver market-driven solutions that enhance player satisfaction and optimize revenue streams.

"Ainsworth has long been considered a reliable and trusted partner. As we embark on this exciting new era, our game development approach focuses on trending mechanisms. We are committed to designing games players want to play and showcasing them in the striking RAPTOR™ cabinet," stated Troy Primmer, President of the APAC region.

With the launch of the RAPTOR™, its innovative game portfolio, and strategic leadership vision, AGT is poised to make a significant impact in the APAC region in 2025. This progression underscores the company's unwavering commitment to delivering exceptional gaming experiences and driving mutual success with its partners.

For more information, visit www.agtslots.com/au or contact your local Sales Executive.